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Urvi Fansalkar (AIRSWEEE 2.0 Mentee)



Arts, Entertainment and Recreation

  • Creative, arts and entertainment activities

handicraft , onlineshopping , handmadeproduct , organicproducts , indainartform , homedecor , indianfashion , indianorigin , innovativeitems , creativegifting

Krerum deals with products which are Handmade, Creative and Innovative art which is different from mass production and is most of the time customized. Krerum goes an extra mile to ensure the quality guidelines are met. We eliminate the traders in the industry.


Krerum is an e-commerce marketplace with the platform for the artisans across the globe. It is a marketplace where genuine producers of art get to meet their buyers and buyers get to know about the maker of their art piece.KRERUM goes to the basic; the roots and brings back most creative articles.


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A Visionary Mom- Entrepreneur, with taste in colors and communication. I handle and nurture Krerum and all the sellers/ artisans brand identity and communications very carefully and have a knack for not letting anything below the perfect pass. Masters in Economics, I understand the Business.

Testimonial to AIRSWEEE

Airswee was a guiding factor in terms of decision making power. It guided and gave a confidence that we are moving in right direction.



Urvi Fansalkar The Founder of “Krerum” a One-stop Platform for Handmade Products

“India is the origin with plenty of cultures and each culture represents their emotions through the creative Products and go anywhere in India, we are to find that somewhere in Heart of those villages and cities, there are people who still want to continue making their art because that’s what defines them or completes them. Today some of them are not able to continue the same because they do not have to connect with a larger base or if they got connected, there are financial liabilities which impede and they are not able to fulfill the demand generated” Says The Founder Urvi

A online e commerce platform for artists to sell their handmade art

Krerum is the brainchild of Urvi Fansalkar who wants to do something for the artists after saw her mother sacrifice in absence of getting the desired platform at that time. Vadodara based Urvi had a career as a brand consultant for almost 15 years before starting this project. “KRERUM is to recognize the art and give a platform to the artists all across India. They can sell their art purely handmade ones through our website and maxi

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For more information on the products/services, please visit the website.


  • Pitru Chaya, Near Mithi baa marriage hall
    Shiyabaug main Road.
    Vadodara - 390001
    Gujarat, India.